Morrisons slashes prices for 800 grocery items
Morrisons has started off the new year by initiating the supermarket price war, cutting prices on 800 of its items.
Food & Drug Retailers
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Morrison (Wm) Supermarkets
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16:55 26/10/21
The reductions will come into effect this week. Deals will include a pack of avocados falling from £1.80 to £1.47, King Edward potatoes dropping from £2 to £1.67, a pack of meatballs will drop from £2 to £1.77 and a six pack large white baps will cost 50p.
The additional 800 items brings the number of items affected by the average ‘price crunch’ of 19% up to 1500.
The retailer has also simplified the price of more than five thousand items by rounding them off, making it easier for customers to calculate how much is in their basket.
“These price cuts will help families who are on a tighter budget and will continue to make Morrisons more competitive,” said marketing and customer director Andy Atkinson.
The price offers come after warnings that the Brexit vote would push up the cost of goods in stores due to the falling pound since the referendum.
The share price fell 0.04% to 230.60p at 1029 GMT on Tuesday.