BNN Technology expands partnership with Arsenal
Chinese content services firm BNN Technology has expanded its three-year partnership with Arsenal Football Club.
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The AIM-listed company expanded its commercial relationship, which began in September 2015, and it will now, supported by NewNet, provide Arsenal content to the Xinhua News mobile app, including manager interviews before games, pre-match press conferences, weekly news bulletin videos, weekly training footage, monthly coaching videos and three news articles a week.
This builds on its existing deal to deliver content, develop coaching programmes, provide VIP experiences for Chinese football fans and offer competitions through the app.
The partnership with Arsenal is part of the company's plan to support grassroots football in China.
Vinai Venkatesham, chief commercial officer at Arsenal FC, said: "We have tremendous engagement with our Mandarin-language website and over 5m followers across the major Chinese social media platforms.
“Interest in the Premier League will continue to grow and, by expanding our partnership with BNN, we are delighted to support the development of football in China through the provision of structured coach education programmes by Arsenal coaches."
BBN chief executive Darren Mercer added: "Arsenal's heritage, ethos and coaching style will be invaluable as our Chinese technology partner NewNet builds a programme that will ultimately improve coaching standards throughout China.”