Xeros extends reach into Australia
Xeros Technology Group
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16:50 21/05/24
Patented polymer-based systems developer and provider Xeros Technology Group announced on Friday that it entered into a forward channel partner agreement to expand its geographic presence into Australia.
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The AIM-traded company said the agreement demonstrated growing acceptance and demand beyond the US and UK commercial laundry markets for the sustainability, performance and economic benefits its technology reportedly delivers.
Its expansion into Australia had been achieved by adding to its FCP programme through an agreement with Richard Jay, Australia's largest importers, distributors and service providers of commercial and industrial laundry machinery.
With national coverage, Richard Jay would facilitate the delivery of Xeros cleaning solutions into the Australian states where severe drought conditions are driving demand for ecologically sustainable solutions, the board explained.
Xeros claimed its forward channel partner programme was creating a broad sales network of approved partners, who then also deliver lifetime services and consumables to customers under its proprietary ‘Sbeadycare’ programme.
“This agreement again demonstrates the success and value of our forward channel partners programme, creating a scalable sales and service network that is allowing us to accelerate our growth into new geographic markets,” said chief executive Mark Nichols.