Tekcapital investment Salarius strikes Mexico distribution deal
Intellectual property investment company Tekcapital announced on Thursday that its portfolio company Salarius has signed a partnership agreement with FXM, to lead business-to-business sales and marketing of its ‘MicroSalt’ product in Mexico and Latin America.
The AIM-traded firm said the partnership would be the first time that MicroSalt would be sold outside the United States.
It said the strategic sales plan included securing meetings with the top snack food manufacturers, flavour houses, contract manufacturers and other food companies looking for full flavour, low sodium alternatives, along with attendance at food trade shows such as the Food Technology Summit and Expo in Mexico City.
“We are looking forward to working with FXM to bring the full flavor-low sodium benefits of MicroSalt to Mexican consumers, to help lower their sodium intake,” said Salarius chief executive officer Victor Hugo Manzanilla.
“Our collaboration with FXM will introduce MicroSalt to food companies in Mexico and Latin America, that could benefit most from our ground-breaking, on-trend and innovative ingredient.”
Tekcapital described MicroSalt as a proprietary, patented salt made with micron-sized salt particles that dissolved in the mouth significantly faster than regular salt, delivering an increased sensation of saltiness with much less salt, and as a result, approximately 50% less sodium.
At 1628 BST, shares in Tekcapital were up 12.61% at 13.06p.