Mporium signs commercial agreement with online female fashion eCommerce company
The technology firm, Mporium Group, has today announced a commercial agreement with a undisclosed pure-play, listed online female fashion eCommerce company.
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The agreement, Mporium said, came as a result of a successful trial of Mporium's IMPACT technology, which enables advertisers to identify and monetise micro-moments resulting in improved performance for digital advertising campaigns, from brand advertising to direct response, devoid of agency involvement.
It was also signed exclusively between Mporium and the fashion company.
Mporium's chief executive, Nelius De Groot, said: "We're delighted, particularly as this is the first agreement we have signed with a brand directly. This highlights the growing awareness of our highly innovative technology in the fashion sector, and the importance of micro moments in the retail industry.
"Online fashion is an increasingly competitive market. Our IMPACT technology provides a real competitive advantage, driving highly tailored marketing at times of proven customer engagement.
"Fashion is an obvious vertical market for Mporium and we look forward to developing our technological capabilities for this industry and capitalising on further opportunities."