Big Sofa wins PepsiCo in-home analysis contract
Big Sofa Technologies Group
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15:49 28/04/20
Video analytics provider Big Sofa Technologies Group has been awarded a $0.35m global project by US food and beverage multinational PepsiCo, it announced on Wednesday, for the deployment of in-home and in-store behaviour analysis tool Video Observer.
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The AIM-traded firm said the project for PepsiCo, which was introduced to Big Sofa by Ipsos, was expected to be completed by mid-November.
Big Sofa said it would utilise multiple capture solutions to observe behaviour in households in different countries to gain greater insight into food and beverage consumption in everyday life.
The project would capture raw, dynamic video and incorporate “thousands” of data points, which the company’s platform - employing a range of artificial intelligence and human-led tools - would be able to transform into “meaningful and quantifiable” data readily accessible by the client.
It said the video captured would be streamed to Big Sofa's servers, where it was monitored and managed remotely by the company.
Using proprietary technology, Big Sofa would be able to obfuscate faces and personal data in order to conform to data protection and compliance restrictions.
“We are delighted to announce another commission for Video Observer following our successful pilot with 84.51, the consumer insights subsidiary of Kroger, the second largest retailer in the world, earlier this year,” said Big Sofa Technologies chief executive officer Simon Lidington.
“Our work with PepsiCo, one of the world's best-known food, snack and beverage multinationals, takes Big Sofa into another sector where consumer insight can be transformed through the capture and analysis of real behaviour.”
Lidlington said the board believed the company was the only video analytics provider in the world with the skills and technology to undertake a project of such breadth.
“Our versatile analytics platform will enable the extraction of information from the extensive video that we expect to capture, transforming raw content into meaningful data, and giving PepsiCo unprecedented insight into real consumption behaviour.”