Mobile Streams joint venture launching SaaS platform
Mobile Streams announced on Monday that it is launching, under the terms of its existing joint venture with Krunch, a software-as-a-service (SaaS) insight platform.
The AIM-traded firm said the platform was “the natural evolution” of its current 'Streams' platform, and would enable customers to sign up for a “customer driven digital marketing tool” providing a number of the same features.
It said it had signed up 30 initial customers including public relations and communications business Hill & Knowlton, travel and property company Ionian Estates, and outdoor furniture firm Bramblecrest.
The board said the Streams “mission” was to simplify insight, explaining that due to the initial success of the platform launch and subsequent market demand, it was taking its customer offering “one step further”.
Traditionally access to such a level of insight was described by Mobile Streams as “complex, costly and time consuming”, adding that its aim was to “disrupt and democratise” the content and digital insight industry.
It said it was its first SaaS offering, expanding on the launch of the Streams platform by bringing a “state-of-the-art” insight and intelligence platform to a larger audience.
The company said the platform was designed to provide ease of use, simple access, and price points that focussed on small-to-medium businesses, and individuals looking to gain insight for their digital marketing strategies.
Mobile Streams said it believed the additional product, targeting a "long tail" customer base, would deliver “significant value” for the company, given the higher operating margins SaaS models could provide.
It added that the platform would offer a three-tiered pricing model, based on a rolling monthly subscription.
“Our aim is to become a global, leading digital Intelligence and Insight business,” said chairman Nigel Burton.
“We are extremely pleased with the early performance of the Streams platform and the launch of the content insight SaaS platform takes us one step further to fulfilling that goal.
“We are particularly delighted with interest in the product, as demonstrated by our signing over 30 launch partners already.”
At 1245 BST, shares in Mobile Streams were up 18.64% at 0.3p.