Distil to launch ready-to-drink version of RedLeg Spiced Rum
Drinks maker Distil will shortly launch a ready-to-drink version of its RedLeg Spiced Rum product as part of a collaboration with premium soft drink, tonic and mixer brand Franklin and Sons.
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Distil's new product will shortly be available through UK distributor Global Brands, while the remainder of its portfolio distribution will stay the same.
The AIM-listed group said its new beverage, mixed with Franklin and Sons' 1886 Cola and a twist of lime, "raises the bar" in the pre-mixed spirit and mixer category, which saw sales value grow 30% in the year ended 30 July.
Distil stated that rum was currently worth £367m in the UK off-trade, with spiced rum growing at just under 13% in value year-on-year, making ready-to-drink rum and cola more "on trend" than ever before.
The drink will be made available through an unnamed, major UK retailer.
Executive chairman Don Goulding said: "This new in-market brand collaboration sees RedLeg Spiced Rum continue to innovate and introduce new consumers to the brand through flavour, packaging and format development.
"We are delighted to enter this fast-growing category."
As of 1015 BST, Distil shares had rocketed ahead 15.64% to 0.95p.