B&M European Value Retail is a discount retailer selling fast-moving consumer and non-grocery goods in the UK under the B&M Bargains brand and as Ja Woll in Germany. The company, boosted by snapping up dozens of ex Woolworths stores, raised more than £1bn as part of its £2.7bn flotation in London in June 2014, before being promoted to the FTSE 250 within a year. B&M opened its 500 UK store in April 2016.