Baltimore-based, T. Rowe Price, is a global investment management firm, providing a wide range of mutual funds, brokerage services, college planning, individual retirement accounts, retirement and planning, banking services and quotes and research for individual investors, institutional investors and financial intermediaries. The investment advisory business is run through its subsidiaries, primarily T. Rowe Price Associates and T. Rowe Price International. Founded in 1937, the company had approximately $190bn in assets under management as at 31December 2003.