William Hill surges on Caesars-ESPN deal
William Hill shares surged on Tuesday after the bookmaker said a multi-year deal between its US partner Caesars Entertainment and broadcaster ESPN will feature its sports betting apps and sports book odds.
The FTSE 250 bookmaker’s Sports Book's odds and markets will connect directly to William Hill's sports betting apps in legalised states, it said.
William Hill recently became the exclusive sports betting operator for Caesars Entertainment, following the merger with Eldorado Resorts. The company said integrations to William Hill's sports betting apps, geo-targeted to legalised sports betting states, will appear on ESPN.com web and mobile web and the ESPN Fantasy app.
Caesars Sportsbook by William Hill will also become a sponsor of ESPN's Fantasy products, deepening an existing relationship as ESPN's exclusive odds provider.
William Hill's chief executive officer Ulrik Bengtsson said: "ESPN is one of the pre-eminent brands in sports. Tens of millions of fans will now have a direct link to our sports betting apps and odds.
"Giving ESPN users this access will accelerate our leadership as we continue to expand in the US."
At 0822 BST, the shares were up 9.3% at 17.40p.