Superdry appoints former Hilfiger executive as chief product officer
Superdry has appointed the former head of global womenswear for Tommy Hilfiger, Brigitte Danielmeyer, to the newly-created role of chief product officer.
The company said the new role will help to "drive the creative innovation capabilities" of the brand. It also announced the launch of Superdry Preview, a series of new disruptive fast-fashion ranges.
The group said Danielmeyer has deep experience of brand, product, design, retail and e-commerce built through a 22-year career in fashion, which has also included senior roles at Esprit and German premium accessories brand Liebeskind Berlin.
She will sit on the Executive Committee and report to chief executive officer Euan Sutherland.
Sutherland said: "We are delighted to have attracted an individual of Brigitte's calibre for this important new role. She combines global design experience with an acute commercial edge. Her experience, particularly at Tommy Hilfiger, will help us as we continue to deliver our successful Global Digital Brand strategy. She joins an experienced and ambitious executive team with some of the most forward thinking leaders in the sector today."
At 0815 BST, the shares were up 0.7% to 1,156p.