Bank of Georgia named 'best bank' in CEE countries
Bank of Georgia Group announced on Friday that its banking subsidiary, JSC Bank of Georgia, has been recognised as the best bank of 2018 in Central and Eastern Europe by The Banker.
The FTSE 250 company said one of the criteria for selection was the bank's successful transformation from a product focus to a client-centric business model, which had resulted in more effective tailor-made services through the Bank of Georgia's multi-brand strategy, according to the board.
It said The Banker magazine also outlined the bank's achievements in creating digital platforms and loyalty programmes, which were described as “an integral part” of Bank of Georgia's client-centric business model, as well as its focus on developing strong customer relationships.
The Banker also highlighted Bank of Georgia’s “best-in-class” corporate governance standards and its “competitive advantage” in the local market in terms of attracting human and financial capital.
“We are very pleased to be awarded the Bank of the Year 2018 award,” said Bank of Georgia chief executive officer Kaha Kiknavelidze.
“Bank of Georgia is a strong, innovative and truly public financial institution with exemplary corporate governance standards.”
Kiknavelidze said the bank “exemplifies” the importance of customer relationships and digital innovation in its successful multi-brand strategy.
“We will continue to leverage our exceptional human and financial capital to be market leaders in Georgia and set the best banking practices in the region.”