Audioboom signs advertising deal with Canada's Rogers Media
Audioboom has signed a partnership deal with Rogers Media to expand its advertising sales operation to Canada.
The podcast company said Rogers Media to sell its advertising in Canada, Audioboom's fourth-biggest market for podcast listeners.
Audioboom said the deal with Rogers Media, part of Canada's biggest media company Rogers Communications, would allow better monetisation of its content. It follows a similar partnership agreed with the Australian Radio Network that launched in June.
Chief Executive Stuart Last, said: "Rogers Media provides the expertise to create maximum value for our podcast partners and original productions as we continue to expand globally in an efficient manner. Canada is an important territory for us, and I am excited to create new opportunities for Canadian advertisers to work with our premium shows."
Audioboom also said it was launching new original content including Because Mom Said featuring the stars of US reality show Dance Moms and Raising A Pro presented by ESPN correspondent and NFL mom Annie Apple.