Analysts hail pricing for Apple's new 5G iPhone 12
Apple surprised analysts on Tuesday evening with the roll-out of its new iPhone 12, especially as regards pricing, which analysts said could entice more consumers to upgrade their terminals.
It might also help the manufacturer grow its user base and services revenues over the longer-term.
To take note of, Apple's revenues from iPhone sales had peaked in the first quarter of fiscal 2018, as users held onto their devices for longer.
Wedbush Morgan put the addressable market for iPhone upgrades at 350-950m units.
As part of Apple's biggest re-design ever of the iconic device, the new smartphone included a 6.1 inch screen, with prices starting from $799 or $699 in the case of the iPhone 12 mini.
At the end of the range were the iPhone 12 Pro starting from $999 and the iPhone 12 Pro Max at $1,099.
The latter had a 6.7 inch screen, the largest ever installed on an iPhone.
All iPhone 12s were designed for use with 5G technology in mind and were given faster processors, improved cameras and OLED screens.
Nevertheless, the full benefits of 5G would hinge on US telecommunications to effectively roll-out the service nationwide.
The iPhone 12 and 12 Pro would be available for sale from 23 October, with the 'mini' and Pro Max models set to follow on 13 November.