Tremor International expands video advertising platform offer
Advertising technology provider Tremor International announced on Wednesday that its brand advertising division has introduced a number of self-service enhancements to its existing ‘Demand-side Platform’ (DSP) within its programmatic video division.
The AIM-traded firm said the upgrade created an “enhanced user interface”, with advanced customer relationship management tools, that both “simplify and broaden” the client experience across planning, execution and tracking video advertising campaigns.
It explained that those data-driven enhancements would deliver a number of benefits, including a more operationally-efficient environment and more precise campaign planning and optimisation capabilities.
The self-service platform also included a campaign-centric, single-page design that allowed for a “seamless and intuitive” user interface experience.
Advertisers would benefit from augmented audience discovery tools, allowing them to access audience scale directly within the user interface in order to better strategise and locate new desired segments through expanded search capabilities.
The company said the launch follows the artificial intelligence and machine-learning improvements to the DSP, which had already been implemented, allowing it to evaluate high-value opportunities for brands and agencies to improve their cross-platform video and connected TV campaign performance.
“The enhancement of the self-service capabilities of Tremor Video's DSP is a significant strategic development to our offering, as we believe it will provide an important growth engine in the company's future development,” said chief executive officer Ofer Druker.
“It is crucial that we continue to innovate, as we operate in an ever-evolving market in which advertisers demand increased levels of flexibility, customisation and audience targeting capabilities, and this launch coupled with our recent AI and machine learning improvements to the DSP is testament to our ability to do so.
“Video is the fastest growing segment in digital advertising and the optimal format for advertisers to communicate their messages and we continue to ensure we are best positioned to capitalise on this ongoing growth.”