Tekcapital's Salarius launches snacks in North America
Intellectual property investor Tekcapital announced on Wednesday that portfolio company Salarius had successfully launched its ‘SaltMe’ snack line on Amazon in North America.
The AIM-traded firm said the company had commenced sales of all four flavours on the e-commerce platform, offering six-count boxes of five ounce bags.
In January, it was planning to introduce one ounce bags on the platform to expand consumer purchase options.
Additionally, it said SaltMe potato chips were now available in all Central Market stores in the United States and Canada.
Tekcapital said SaltMe potato chips are made with ‘MicroSalt’, which is a proprietary salt made with micron-size salt particles that dissolved in the mouth “significantly faster” than regular salt, and as a result, delivered 50% less sodium per serving.
On the business-to-business front, Tekcapital said its Mexico and LAtin America sales and marketing partner FXM Ingredients had provided MicroSalt for testing to eight Mexican snack food companies, including several of the largest producers in the region, with a pipeline of 20 additional Mexican companies to begin discussions in the next 60 days.
Additionally, it said a “leading” global snack food company had successfully completed its initial evaluation of MicroSalt, and had started consumer testing for potential inclusion with its products.
“We are very excited about the launch of the SaltMe brand on Amazon,” said MicroSale chief executive officer Victor Hugo Manzanilla.
“Growing our e-commerce business in addition to distribution deals undertaken earlier in the year should help expand market traction for our full flavour-low sodium snacks in 2021 and beyond.”
At 1435 GMT, shares in Tekcapital were up 4.17% at 12.5p.