Sosandar in fashion as Xmas, New Year trade above expectations
Shares in AIM-listed online women's fashion brand Sosandar jumped on Monday as the company said net revenues over the Christmas and New Year trading period exceeded expectations.
Strong seasonal sales were driven by both new customer acquisition and increased repeat purchase with key performance indicators also ahead of management expectations, Sosandar said in a trading update.
Basket size, conversion rate and traffic to the website were all ahead of target, it added.
“Investment in new marketing channels continues to accelerate customer acquisition,” the company said.
“Customer promotional brochures showcasing, partywear, dresses, knitwear, outerwear, luxury leather and footwear categories drove both new customer acquisition and repeat purchases during the festive period.”
Joint chief executives Julie Lavington and Ali Hall said the company reported multiple sell-outs of a number of products, with high demand generating large waiting lists fulfilled with repeat orders.
“Strong results from marketing activity, especially brochures, has given us the confidence to increase investment in this area, ahead of plan, to sustain and accelerate growth in trading results," the said.