Seeing Machines inks deal with Canadian haulage firm Bison
Seeing Machines Ltd. NPV (DI)
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16:55 25/04/24
Computer vision technology company Seeing Machines has signed a contract with Bison Transport - one of Canada's most prominent transport companies - to install its ‘Guardian’ product into its fleet.
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The AIM-traded firm noted that Bison Transport had been named ‘North America's Safest Fleet’ by the Truckload Carriers Association and the American Trucking Associations, and was one of the largest carriers in Canada.
It has more than 2,500 employees, and serves Canada and surrounding US states with haulage and logistics services.
Seeing Machines said that, following the recent completion of an initial trial, it would install Guardian - its retrofit driver monitoring technology for commercial transport and logistics fleets - into around 120 Bison trucks, with installation to begin immediately.
“We are excited to continue our partnership with Seeing Machines,” said Bison’s senior director of safety and driver development Garth Pitzel.
“Bison Transport's commitment to using leading edge technologies to help save lives is part of our safety culture and the Guardian product which works in real-time has proven itself to be a game-changer in terms of fatigue and distraction accident prevention.”
Dr Mike Lenné, senior vice-president of fleet and human factors at Seeing Machines, added that the company had done “significant work” to articulate the value proposition for Guardian in North America.
“Having Bison Transport as a customer affirms our view that fleets who have a culture of safety truly value Guardian as a way to improve that culture and keep their drivers safe.
“North America represents a massive opportunity for the Guardian technology and the deal with Bison validates our revised approach with hardware pricing and service provision.
“I look forward to seeing our team build on this success as we rejuvenate our North American business and start to convert current conversations and interactions into Guardian contracts across this region.”