SEC Newgate launches 'TRUE' AI platform in Italy
Communications and research company SEC Newgate announced the launch of the artificial intelligence (AI)-powered ‘TRUE’ platform on Wednesday, which would run “extensive and new-to-market” semantic and reputation assessments.
The AIM-traded firm said TRUE was being launched in Italy in July, following €1.5m (£1.36m) of investment, and nearly three years of development with a “pool of experts” from international universities including Bocconi and Imperial College London.
It said the launch was also being supported by the platform's first client, Italian local rail operator TreNord, which had been using the tool as a beta tester.
The company said TRUE was initially functional in Italian but, from its inception, had been engineered to work in five European languages, being English, French, German and Spanish, in addition to Italian, and would be “progressively developed and fine-tuned” to be operative in those linguistic contexts.
English would be the next development stage of the platform, which was expected to be available during the fourth quarter.
“SEC Newgate has taken a significant step forward in boosting the communications industry's influence in reputation assessment through the adoption of artificial intelligence,” said chief executive officer Fiorenzo Tagliabue.
“TRUE will provide unprecedented analysis capability for entities for which reputation is a strategic asset.
“TRUE is the sole platform allowing continuous assessment and real time measurement of any reputational aspect across all available public data sources.”
Tagliabue said TRUE moved away from traditional reputation assessment tools, which used sample data and were developed to create corporate rankings.
“Our AI platform is a solid and consistent tool which can analyse an infinite number of data sources to support the protection and development of brand value.
“It provides senior communications professionals and company executives with detailed insights into all the elements that are positively or negatively impacting their brand's reputation, across a wide range of stakeholders.”
At 1035 BST, shares in SEC Newgate were up 7.25% at 37p.