Location Sciences ropes in Andy Roberts to strengthen advisory panel
Sorted Group Holdings
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08:50 23/04/24
Location data verification and analytics provider Location Sciences announced the appointment of Andy Roberts to strengthen its advisory panel on Monday.
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The AIM-traded firm said Roberts would bring more than 40 years of media trading experience, and would advise the company on its growth strategy for its independent location verification platform ‘Verify’.
It said he was taking on the new role following eight years at global media agency network MindShare, where he was global head of trading and worked with clients such as Unilever, Ford, Dyson, Booking.com, Chanel and BP.
Roberts was responsible there for developing best practices to tackle digital fraud, contextual brand safety and viewability.
Working closely with global clients and major digital players, Google, Facebook and Oath, the company said he gained a “wealth of experience” and a “strong interest” in location data transparency.
Prior to MindShare, Roberts held a number of senior roles at companies including Village Green and Starcom, representing advertisers such as P&G, McDonalds, NatWest, Audi, Levi's and Barclays.
He was also a founding member of BBH's media department, which spawned the media company Motive, where Roberts went on to lead the trading division.
His “extensive experience” in the media business would help the Location Sciences team to bring greater transparency to location data, the board explained, and identify new opportunities to expand its portfolio of products.
“We are very proud to have Andy join our advisory team, bringing a new level of knowledge to the company,” said chief executive officer Mark Slade.
“We will be able to draw on his experiences working in the digital media landscape and engaging with global agencies.”
Andy Roberts himself said that over the past 40 years, he had seen many major changes in the media business.
“I have no doubt that location data is the next frontier for the industry to tackle.
“Building transparency is critical to help brands and agencies access high quality data and drive better performance,” Roberts added.
“I am pleased to be working with the Location Sciences team to take location data verification around the world, helping companies to cut waste and enhance campaign effectiveness.”