IMImobile inks Apple Business Chat contract with Vauxhall
Communications software firm IMImobile has inked a deal that will see the group provide one of the UK's largest car manufacturers with Apple Business Chat via its enterprise communications platform.
IMImobile will allow auto giant Vauxhall's customers access to direct communications with the company using their Messages app on iPhone, iPad, Mac and Apple Watch.
Vauxhall customers will be able to use Apple Business Chat to receive information about new vehicle models, book test drives and add them to their calendars.
Senior Vice President of products at IMImobile Sudarshan Dharmapuri said: "We're excited to be working with one of the UK's leading car manufacturers.
"Utilising our enterprise communications platform as a service (CPaaS) technology, Vauxhall is now able to seamlessly offer Apple Business Chat as a new customer engagement channel to their customers."
As of 1040 BST, IMImobile shares dipped 0.62% to 322p.