("Superdry" or "the Company")
16 September 2019
Notification and public disclosure of transactions by persons discharging managerial responsibilities ("PDMR") and persons closely associated with them ("PCA")
On 13 September 2019, the following transactions by PDMRs took place in relation to Superdry's Share Incentive Plan ("SIP"). The SIP is an all-employee trust arrangement approved by HM Revenue and Customs, under which employees are able to buy shares in the Company of 5 pence each ("Ordinary Shares"), using deductions from salary in each calendar month ("Partnership Shares"), and receive allocations of matching free Ordinary Shares ("Matching Shares").
Details of the number of Partnership Shares purchased by the PDMRs at a price of £4.14 per Ordinary Share, and the number of Matching Shares allocated by the SIP Trustees to the PDMRs for no consideration, are set out against their names in the table below.
Name / Position of PDMR
Number of Partnership Shares
Number of Matching shares
Simon Callander - Group General Counsel and Company Secretary
Gordon Knox - Logistics Director
Jon Wragg - Wholesale and E-Commerce Director
The PDMRs notified the Company of the above transactions on 13 September 2019.
The Company makes this announcement, including the notification(s) below, in accordance with the requirements of the EU Market Abuse Regulation.
Details of the person discharging managerial responsibilities / person closely associated
1. Simon Callander
2. Gordon Knox
3. Jon Wragg
Reason for the notification
1. Group General Counsel and Company Secretary/PDMR
2. Logistics Director/PDMR
3. Wholesale and E-Commerce Director/PDMR
Initial notification /Amendment
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Description of the financial instrument, type of instrument
Ordinary shares of 5 pence each
Nature of the transaction
Purchase and allocation of Partnership and Matching Shares (no consideration), respectively, under the Superdry Share Incentive Plan.
Price(s) and volume(s)
Date of the transaction
13 September 2019
Place of the transaction
London Stock Exchange (XLON)
For further information:
Group General Counsel and Company Secretary
+44 (0) 1242 586643
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