Insurance provider focused on the UK personal motor and home insurance market. Its roughly 10,000-strong staff serve clients online, by phone and indirectly through partners in its Commercial business, via brokers. Based in Bromley, it gained entry into the top flight index in September 2014, just over half a year after RBS sold its remaining stake in the outfit. Its brands include Direct Line, Privilege, Churchill, Brand Partners, NIG and Green Flag.