S4 Capital makes further acquisitions as geographic expansion continues

Digital advertising and marketing outfit S4 Capital announced two acquisitions on Friday, expanding the capabilities of its creative digital content production company and its programmatic consultancy.

S4's content subsidiary MediaMonks purchased Amsterdam-based food and liquids film studio Caramel Pictures for an undisclosed cash sum, broadening its content studio's capabilities,

Caramel's brand clients include the likes of Heineken, KFC, KitKat, Lays, Magnum, and Senseo. It also works with FMCG companies such as Coca-Cola, Danone, Nestlé and Unilever.

MightyHive, the company's programmatic consultancy, combined with ProgMedia, a São Paulo-based consultancy founded two years ago by ex-Google employees, Bruno Rebouças and Natalia Fernandes.

ProgMedia, which S4 snapped up in a half cash, half share deal, will become MightyHive's base in Latin America.

Executive chairman Martin Sorrell, the former chief executive of WPP, said: "Client interest in our purely digital, first-party data, always-on 24/7 programmatic model is frenetic.

"These two further strategic moves in the premium quality, digital content area and programmatic in Latam deepen and broaden that powerfully attractive offer."

At 1030 BST, S4 shares were up 2.21% at 138.49p.