WPP buys majority stake in Italian creative agency

Advertising giant WPP has bought a majority stake in Italian technology-driven creative agency, AQuest.

WPP said the acquisition is in line with its strategy "to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology".

AQuest's expertise includes innovative user experience and user interface design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg.

Based in Milan and Verona, the business employs more than 70 people.

At 1510 BST, the shares were down 0.1% at 993.20p