WPP buys Fenom Digital

Advertising giant WPP said on Thursday that it has bought Fēnom Digital, one of the fastest-growing digital transformation agencies in North America, for an undisclosed sum.

Founded by Dylan Runne three years ago in New York, Fēnom specialises in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America.

The company delivers solutions that drive more than $5bn of digital sales for clients annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes.

WPP said the deal is part of Wunderman Thompson's strategy to help clients drive growth across all major digital routes to market in all major markets and will complement the 3500 commerce experts within the Wunderman Thompson group.

Chief executive officer Mark Read said: "Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023. The Fēnom team brings a proven track record of success paired with deep industry expertise and I'm delighted to welcome them to WPP."