Team17 launches app for children with Lego and Marvel

Video games label, developer and creative services provider Team17 announced on Wednesday that its StoryToys subsidiary was launching a Lego Duplo Marvel mobile app alongside the Lego Group and Disney division Marvel Entertainment.

The AIM-traded firm said the app was aimed at preschoolers, featuring characters such as ‘Spidey’, ‘Captain America’ and ‘Ghost-Spider’ in learning adventures and imaginative play.

It said each activity would feature a play experience where children could “help” Marvel heroes “save the day”, by shooting webs with Spidey or rescuing a kitten with Captain America.

The company said the Lego Duplo Marvel app was carefully aligned with the ‘Headstart Early Learning Outcomes Framework’, to ensure it met the developmental needs of two-to-five-year-olds.

Each activity would feature “fun and engaging challenges” to support learning and development skills, including early maths, creativity, reasoning and problem-solving.

The company said the app was launching globally in 28 languages initially, with more to come in 2022.

It was available for pre-order on the Apple App Store and Google Play Store, and would launch in December as a free-to-download app, with additional content available to purchase.

“We're delighted to once again be collaborating with our amazing partners at the Lego Group, and to be working with Marvel for the first time on such a special project,” said StoryToys chief executive officer Emmet O'Neill.

“Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities.

“Whether kids are Lego Duplo fans, Marvel fans, or both, it's our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”

At 0940 BST, shares in Team17 Group were up 1.52% at 736p.