Superdry poaches new CFO Shaun Wills from M&S

Superdry has appointed Shaun Wills - currently finance director for Clothing & Home at Marks & Spencer - as its new chief financial officer.

Wills, who has been in his current role at M&S since April 2018, served as CFO of Superdry between 2012 and 2015. He has also held a series of senior finance and operational roles in a number of major retail businesses over a 30-year career in the sector.

Wills will join the Superdry board as an executive director at the end of April and Benedict Smith will stay on as interim CFO over the coming months to ensure an orderly handover.

Chief executive officer Julian Dunkerton said: "After a thorough process to identify a new CFO, led by our independent director Alastair Miller, Shaun emerged as the outstanding candidate for the role.

"Over the past three years, he has gained experience as a finance director at the very highest level in retail at M&S, and he knows our brand and business well. This will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry."

Broker Peel Hunt said Wills "will be remembered for being CFO of Superdry (then SuperGroup) from 2012-15, as part of the original recovery team.

"Indeed, Shaun was responsible for much of the legwork in driving systems changes and building out the controls and capabilities in the Finance Department during his tenure."