Rightster Group signs deal with Procter & Gamble

Digital video distribution company Rightster Group has clinched a deal with US-based consumer goods giant Procter & Gamble in the Asia Pacific region.

Under the terms of the agreement, the London-listed company has rolled out two digital video campaigns, featuring a host of video bloggers, aimed at promoting P&G’s SKII skincare range in the region.

"After partnering with P&G on social influencer campaigns in India and France, we're thrilled to extend our relationship to Asia Pacific,” said group chief executive Patrick Walker.

“P&G is a truly forward thinking company that understands the benefit of digital first collaboration and experimentation with social media stars on YouTube and other emerging video platforms.”

Rightster did not provide any financial details of the deal.

Rightster shares were down 0.67% to 14.90p at 1116 BST on Tuesday.