Reddit buys TikTok rival Dubsmash

Reddit has bought bought video sharing app Dubsmash.

No financial details were disclosed, but Reddit said Dubsmash will maintain its own platform and brand and both teams will come together "to combine the unique creator experience of Dubsmash with the community growth engine of Reddit".

Dubsmash’s three co-founders, Suchit Dash, Jonas Drüppel, and Tim Specht will all join Reddit.

Reddit said: "Dubsmash will bring two key strengths to Reddit. First, Dubsmash’s mission is unique among social platforms, and is aligned with Reddit’s own mission of bringing community and belonging to everyone in the world. Just as Reddit is a place for content you won’t see anywhere else on the Internet, Dubsmash provides a welcoming platform for creators and users who are under-represented in social media.

"Second, we will integrate Dubsmash’s innovative video creation tools into Reddit, which will empower Reddit’s own creators to express themselves in original and authentic ways that are endemic to our communities."

Steven Huffman, chief executive officer of Reddit, said the companies "share a deep rooted respect for how communities come together".

"Dubsmash elevates under-represented creators, while Reddit fosters a sense of community and belonging across thousands of different topics and passions. It’s clear that our missions closely align and that our community-focused platforms can coexist and grow as we learn from each other," he said.

Dubsmash is one of TikTok’s biggest rivals.