Paysafe appoints Oscar Nieboer as chief marketing officer

FTSE 250 digital payments provider Paysafe has appointed Oscar Nieboer as its first chief marketing officer.

Nieboer, who has held senior strategic roles at companies including Amazon, PayPal and Betfair, will be joining Paysafe’s executive leadership team and reporting to president and chief executive Joel Leonoff.

Leonoff said: "While our business with its growing portfolio of payment products and services has been at the forefront of change and innovation for many years, 2016 marked the first full year under our new Paysafe brand identity. With our ongoing growth and bold ambitions in the payments space, we welcome Oscar to the team with great enthusiasm and anticipation as we take our business and brand to the next level."

Before joining Paysafe, Nieboer was CMO at Amazon Instant Video, an internet video on demand service developed, owned and operated by Amazon. Prior to that, he was CMO at PayPal EMEA, responsible for the company's EMEA marketing function and driving its B2B, B2C, analytics and insights capabilities.

He was also global marketing and brand director for five years at sports betting and gaming group Betfair, and served as managing director of Virgin Games.

Nieboer said: "This is an extremely exciting time for Paysafe and the wider payments industry, which is rapidly growing and changing. I am joining such a talented team on the back of an exceptional year for the business. Paysafe has such a great culture of innovation in payments and I look forward to driving the brand's growth as we continue to help our customers and consumers benefit from faster and simpler ways to send and receive money internationally."