Live betting content provider SIS put up for sale - report

Live betting content provider Sports Information Services (SIS) is reportedly under starter's orders for a £200m sale.

According to Sky News, the shareholders in SIS - which include Ladbrokes parent Entain Group and the founder of Betfred, have asked advisers to canvas interest in a takeover.

It was understood that the sale process is being handled by Oakvale Capital, a specialist in advising sports and gaming businesses.

One industry source told Sky the auction had attracted a strong level of interest from financial and strategic bidders.

The company's other shareholders include William Hill, the UK arm of which is now part of the listed company 888 Holdings, and Caledonia Investments, the publicly-traded long-term investor.

The Tote Group also owns a 6% stake in SIS.