Eagle Eye secures five-year contract with Canadian grocery retailer

Software-as-a-service firm Eagle Eye Solutions has secured a five-year contract with Western Canada's largest grocery retailer, including the first uptake of its new AI tools.

Eagle Eye said on Monday that it had locked in the agreement with Pattison Food Group for the use of its AIR platform to enhance the retailer's loyalty programme, More Rewards.

Alongside Eagle Eye's real-time loyalty and omnichannel promotions products, PFG will also be using the firm's EagleAI service to generate and autonomously target personalised offers for its 3.5m More Rewards members, creating "significant efficiencies" in the ongoing management of the client's promotional programme.

Eagle Eye stated the contract further strengthened its presence in North America and demonstrated "retailers' appetite" for its AI solution ahead of the full launch of EagleAI in 2024.

Chief executive Tim Mason said: "We're delighted to be working with PFG to support the transformation of its highly successful digital loyalty programme. We continue to strengthen our presence in North America, a rapidly growing digital promotions market and, with the addition of EagleAI to our best-in-class enterprise-grade AIR platform, have a supercharged offering to take to this significant market."

As of 0955 GMT, Eagle Eye shares were down 2.04% to 480.0p.

Reporting by Iain Gilbert at Sharecast.com