4imprint raises FY revenue guidance, profits seen at top end of market expectations

Marketing firm 4imprint hiked full-year revenue guidance from $1.0bn to $1.1bn on Friday as it said profits were expected to be at the top end of markets views and no less than $90.0m.

4imprint said that recent positive trading momentum had continued, with October year-to-date order counts in its primary North American business up 32% over 2021, while average order values remained "buoyant" at 6% above the prior year. Overall year-to-date demand revenue was 40% higher than in 2021.

The FTSE 250-listed group also noted that both new customer acquisition rates and existing customer retention statistics also remained at or above the company's expectations.

"With consistent productivity from our marketing activities, relative stability in gross margins and operational leverage over the fixed and semi-fixed elements of the cost base, we now expect 2022 group profit before tax to be towards the top end of the current range of analysts' forecasts, and not less than $90.0m," said the firm.

4imprint also said it remains in "a strong financial position", with a cash balance of $79.0m at the end of October, following payment of $10.6m in interim dividends.

As of 0855 GMT, 4imprint shares were up 5.17% at 3,760.0p.

Reporting by Iain Gilbert at Sharecast.com