Netflix launches in Cuba, but only 5% of people have access to it

Internet streaming media provider Netflix has launched its service in Cuba, even though Internet access remains restricted in the country.

According to watchdog group Freedom House, only 5% of the island’s population has unfiltered access to the web, which remains tightly controlled by the Castro regime.

However, the US-based group said it expected an increasing number of Cubans to be able to access its service "as Internet access improves and credit and debit cards become more widely available."

The on-demand streaming company first launched in Latin America in 2011 and has now over 5m member in the region.

"We are delighted to finally be able to offer Netflix to the people of Cuba, connecting them with stories they will love from all over the world," said Netflix CEO Reed Hastings, in a statement.

"Cuba has great filmmakers and a robust arts culture and one day we hope to be able to bring their work to our global audience of over 57m members."

Netflix said its Cuban programming will mirror those currently on offer in other Latin American countries.

American-produced entertainment has been scarcely available in Cuba, where American programmes are only seldom aired by Cuban state television, the country’s only sanctioned TV.

In the wake the US’ decision to ease sanction against Havana late in 2014, the Cuban government pledged to expand Internet access in the country.

Netflix shares were down 0.35% to $442.80 at 14:09 in New York.