Netflix denies 'pay-as-you-go' streaming service plans

Streaming service Netflix has rejected reports that it has engaged in talks with mobile operators to introduce a 'pay as you go' option.

Traditionally, subscribers to the service will pay a set monthly fee to gain access to Netflix television series and films, but a report from the Daily Telegraph on Monday suggested that it was considering a pay-per-episode model.

"Netflix is not, nor has ever, considered a "pay as you go" service where consumers could rent individual series or films. We are a subscription service that, for a flat fee, provides members access to all of our content," a statement from Netflix said on Tuesday.

The report cited sources from the World Mobile Congress in Barcelona, which is taking place this week.

Netflix currently has over five million subscribers in the UK, who are able to enjoy the company's increased focus on its own high-quality original content, such as Narcos and House of Cards.

Speaking at the conference, CEO Reed Hastings predicted that the number of people who watch entertainment on smaller screens rather than on television screens is likely to increase.

"I would bet that old people watch on big screens forever and young people figure out the new paradigm that as they grow mobile TV becomes more and more significant," Hastings said.

In its most recent quarterly earnings report, Netflix reported strong profits on the back of increased subscriber growth, adding 7 million users during the final period of 2016.