OptiBiotix hires new online sales and marketing head

Biotechnology company OptiBiotix Health has appointed Steven Riley as head of its online sales and marketing division.

Riley, who will take up his post on 2 May, will lead the development of the OptiBiotix's online presence as another revenue generating business in its own right, using use the online platform as a display window to attract potential partners, just as it had previously done with GoFigure, which led to a deal with Tata Chemical for its SlimBiome product.

OptiBiotix will extend its offering online with the CholBiome range, which it hopes will attract further partners for LPLDL.

Per Rehné, OptiBiotix's commercial director, said, "Steven's digital marketing and B2B sales experience in the food ingredient, sports nutrition and food industry fields will speed up the process of developing our OptiBiotix online presence. We want to develop this as display window to attract B2B partners and major retailers."

"This creates another channel for OptiBiotix that will generate revenues from OptiBiotix's growing pipeline of products and we believe it has the potential to grow into a business in its own right," Rehné added.

As of 1100 BST, shares had lost 2.61% to 56p.