One Media iP signs deal with Getty Images

Digital and technical media content provider One Media iP Group announced on Thursday that it had signed a new deal with Getty Images.

The AIM-traded company said the deal would involve One Media supplying ‘clips’ from its growing video content library to Getty Images for representation and exploitation to Getty’s worldwide client base for multiple use in documentaries, advertising and all moving image usages.

It described Getty Images as “one of the most esteemed” sources of visual content throughout the world, with more 200 million assets available.

The distribution deal would see One Media create thousands of clips from its archive to be made available to Getty Images’ clients on the their web-based platforms.

“Our video archive has grown by acquisition over that last few years and we are pleased to further exploit the content via a ‘clipping’ service and to supply the world leader in image hire,” said One Media chairman and CEO Michael Infante.

“Our creative technicians are already trained and equipped to perform this function in-house and have been successful in building billions of views with the company’s content for sites like YouTube.

“Content from Men & Motors, Alien Autopsy and the HiBrow film catalogue together with our cleared music video content will spearhead the service.”

Lee Shoulders, director of video content development for Getty Images, said Getty was “thrilled” to be representing the “unique and extensive” library from One Media.