NAHL relaunching National Accident Helpline brand

UK consumer marketing business with a focus on legal services, NAHL, unveiled a brand relaunch for the group's personal injury division, National Accident Helpline (NAH), on Monday.

The AIM-traded firm said that, as outlined at the its final results in March, the brand relaunch would form a key part of the growth strategy to increase NAH's share of the personal injury market, while continuing to provide high-quality marketing services to panel law firms.

It said the new brand identity and integrated marketing campaign would include six new television advertisements, alongside an “extensive” digital and social media launch allowing consumers to interact directly with NAH online.

The theme was based around the strapline ‘when it's wrong, make it right’, itself based on NAH's consumer insight that reportedly identified how important injury claimants feel it was to put their lives back together after their accident.

“NAH remains the leading brand in PI, with market leading metrics for trust, search and click through,” said chief executive Russell Atkinson.

“Our reputation has been forged over twenty years and today's brand relaunch further embeds our ethical approach into our marketing.

“This investment in our brand positioning reflects the group's confidence in light of the forthcoming regulatory changes and will enable us to grow market share.”