Live Company signs up partner for Christmas LEGO show in Monaco

Live Company announced a partnership with the Grimaldi Forum for the launch of BRICKLIVE Monaco Christmas on Tuesday.

The AIM-traded firm said that on 9 July, its wholly-owned subsidiary Brick Live International entered into a licencing agreement with Grimaldi Forum Monaco, under which Grimaldi would stage and promote the BRICKLIVE Christmas show at the Grimaldi Forum in Monaco from 22 December to 6 January.

Under the Agreement, Brick Live would provide content on loan to Grimaldi Forum for the show, and would be entitled to 50% of the profit for the show after costs.

“Following the success of BRICKLIVE Christmas in the Saatchi Gallery, we are delighted we are progressing with this event, particularly in Monaco,” said chairman David Ciclitira.

“This is a partnership with The Grimaldi Forum and we hope that this will become a tradition for Monaco for a number of years.

“Over the Christmas and New Year period many come to Monaco from Cote D'Azur and Italy, so this is a key date and market for us and is a great opportunity.”