Koovs announces collection for N Brown's Simply Be

AIM-listed Koovs has announced a new partnership with online retail group N Brown to add its Koovs Private Label young fashion brand to the company’s Simply Be offer.

The partnership will see a capsule Koovs collection available from Simply Be in exclusive larger sizes from December 2017, followed by a more extensive range for Spring/Summer 2018, rolling out in March 2018.

Koovs said that this, along with the planned distribution in the UAE through Souq.com, which is expected to go live within the next three weeks, further accelerates the international ambitions for its Private Label collection.

Chief executive officer Mary Turner said: "We are absolutely delighted to be working with N Brown and to bring the Koovs young fashion brand to the UK with Simply Be, a brand that celebrates and empowers all women whatever their size, through fun and exciting fashion."

At 0940 BST, the shares were up 22% to 29.74p.