Georgia Healthcare Group unit acquires "Attirance" label, in line with company strategy

Georgia Healthcare Group declared on Monday that its pharma business had acquired the international private label brand- "Attirance", in line with the company's strategy to accumulate the share of private label products in its pharmacies and increasing its retail margin in the process.

The "Attirance" brand, specialising in natural cosmetics and personal care products, had developed over 400 of its original products and recipes, according to the company.

Nikoloz Gamkrelidze, CEO of Georgia Healthcare Group, said:"I am very pleased to have made further progress towards delivering our strategy in the pharma business by adding private label Parapharmacy to our broad range of products. The acquisition will enable us to present private label personal care products in our pharmacies from 2018, further improving our margins and profitability. It also further enhances our position as the market leader in this segment."