GAN launches online sports betting with Pennsylvania's Parx Casino
Internet gambling software supplier GAN announced on Friday that, alongside Greenwood Gaming & Entertainment, trading as Parx Casino, it launched internet sports betting in the Commonwealth of Pennsylvania which, as of Thursday, was now available online 24/7 following a three-day soft launch period.
The AIM-traded firm said Parx Casino's nominated third party sports betting application software provider KAMBI was integrated by GAN into the GAN platform.
Parx Casino patrons could also link their reward card online to their counterpart internet gambling account, enabled by GAN's US-patented integration framework.
Internet casino gambling was expected to launch on 15 July, the board said, subject to all requisite regulatory approvals.
GAN said regulated retail sports betting in Pennsylvania was forecast to generate more than $100m in gross win in the first 12 months, with internet sports betting forecast to generate a further $189m in the same period.
That was in addition to the Pennsylvanian regulated internet gambling market, forecast to generate $200m in gross gaming revenue online during the first 12 months of operation.
Parx owns and operates the top land-based casino property in the state, located a short distance from its largest city Philadelphia.
In the most recent fiscal year ended 30 June, Parx Casino generated $570m from on-property slot machines and table games, representing an 18% share of the Pennsylvania's $3.2bn gaming market.
GAN's US-patented technology enabled Parx patrons enrolled in the on-property loyalty programme, to sign up online and instantly link their reward cards to their online account, which the company said would permit those guests to trade in their reward points earned from on-property gaming for cash online and earn rewards points from internet gaming and sports betting, to be subsequently redeemed on-property.
“Following the launch in Pennsylvania earlier this week, GAN now offers clients a premium platform equipped with multiple options for integrated sports betting,” said GAN chief executive officer Dermot Smurfit.
“We look forward to pairing this seamlessly alongside GAN's market-leading internet casino product that utilizes our patented technology for leveraging on-property reward programmes.”
John Dixon, chief operating officer of Greenwood Gaming & Entertainment, added that GAN had “ably” demonstrated its abilities with both its overall platform and sports betting integration capability.
“By leveraging GAN's proven platform, Parx Casino has rapidly deployed Internet sports betting, integrated with our XCLUB on-property rewards program, to become the second Internet sports betting operator to launch in the Commonwealth of Pennsylvania.”