EasyHotel appoints easyJet’s Francois Bacchetta as CEO

EasyHotel has appointed François Bacchetta as its new chief executive officer.

The AIM-listed developer and operator of 'super budget' hotels said on Tuesday that Bacchetta is expected to join the company and the board this spring.

He joins the group from budget airline easyJet, where he has spent the last 15 years. As the airline’s country director for France and Italy, he has significant experience operating in the European travel market including easyHotel's core growth countries in continental Europe, EasyHotel said.

Prior to easyJet, Bacchetta held a number of senior marketing positions at global cosmetics group L'Oréal, including being responsible for territories in South East Asia and Europe.

Non-executive chairman Harm Meijer said: "He knows the easy brand and understands its values extremely well. He also brings a wealth of experience in developing businesses, strategy, business optimisation, leadership, marketing and revenue management. We look forward to working with François in the future."