Bidstack inks collaboration agreement with Epic Games

In-game advertising outfit Bidstack will collaborate with Epic Games' Unreal Engine to allow developers to monetise their titles by creating advertising space within their currently live and soon-to-be-launched games.

Bidstack said its plugin would be used across the complete suite of video games using the Unreal Engine, which powers some of the biggest titles in video games including Fortnite, Rocket League and Gears of War.

The soon-to-launch plugin will give developers full control to identify and define areas within their games through which they could make native in-game advertising available and will also make it possible to retro-fit advertising opportunities into existing games, creating a new revenue stream for their back catalogue

Chief executive James Draper said: "Our collaboration with Epic Games and their Unreal Engine team provides Bidstack with a frictionless opportunity to scale. Previously it was necessary for us to form relationships with games developers on a one-by-one basis.

"Our new arrangement with Epic's Unreal Engine enables developers of all sizes, by adding Bidstack's technology to their game, to open their ad inventory to global media buyers and potentially attract advertising revenue from the world's leading brands."

As of 1300 BST, Bidstack shares had shot up 18.18% to 32.50p.