Albert Technologies shares leap as company announces AI pilot project

Software company Albert Technologies’ shares jumped over 10% on Thursday after it announced that it will engage in a pilot project with a top 5 global advertising agency.

The agreement will see Albert’s AI technology coupled with the advertising agency’s global resources to execute advanced marketing strategies for a number of brands in several different geographies.

The project is expected to be completed in the second half of 2018, with the possibility of a long term commercial agreement following on.

Or Shani, chief executive of Albert Technologies, said: "This pilot demonstrates the change in perceptions in the marketing industry, whereby large global agencies, channels and brands acknowledge the potential for Artificial Intelligence to become a crucial part of their decision-making processes. We believe that our unique technology is a game-changer for digital marketing and we are excited that a leading global agency has called Albert in to show what he can do through an extensive pilot project."

The AIM-traded company sees the pilot as "an important step" in its strategy of expanding global reach through partnership channels.

Albert Technologies is a Tel Aviv based company committed to creating the first ever artificial intelligence platform to drive digital marketing campaigns for leading brands, and has worked with Harley Davidson, EVISU and Cosabella.

As of 0914 GMT, Albert Technologies’ shares were up 13.33% at 34.00p.