Accesso locks in customer engagement partnership with Google

Accesso Technology has inked a partnership with Google to connect its clients with the search engine's users through a new customer engagement channel.

The partnership, set to start in late Autumn 2018, will enable Accesso clients to make their inventory bookable on Google Search, Maps, and Assistant via a clickable "Find Tickets" button in their search results which links to the AIM-listed outfit's Ingresso platform.

Google users will now have the option to seamlessly purchase tickets from hundreds of theme parks, museums and live events within Accesso's portfolio.

Accesso said that, with consumers increasingly putting their faith in aggregators of ticketing inventory, like Google, the agreement represented a "significant vote of confidence" and "display of trust" in its Ingresso platform, acquired by the group back in 2017.

Chief executive Paul Noland, said: "This partnership demonstrates the progress we are making along our strategic path to transform the fragmented market for the distribution of entertainment and leisure tickets."

"As a supported scheduling partner of Reserve with Google, we're excited for this opportunity to provide added value to our clients"

As of 1005 BST, Accesso shares had ticked up 0.72% to 2,518p.