Share Buyback Programme Update

Date: 20 February 2018

SPORTS DIRECT INTERNATIONAL PLC ("Sports Direct" or "the Company")

SHARE BUYBACK PROGRAMME UPDATE

The Company announces that it intends to start a new share buyback programme from today's date for the period up to and including 5 September 2018, being the date of the Company's 2018 annual general meeting (the "Programme").

The aggregate purchase price of all shares acquired under the Programme will be no greater than £100,000,000. The maximum number of shares that may be purchased under the Programme will be 30,000,000 ordinary shares.

The purpose of the Programme is to reduce the share capital of the Company.

The Programme will be conducted within certain pre-set parameters, and in accordance with the general authority to repurchase shares granted by the Company's shareholders at the 2017 annual general meeting, Chapter 12 of the UK Listing Authority Listing Rules and the provisions of the Market Abuse Regulation 596/2014/EU dealing with buyback programmes. The shares repurchased by the Company will be held in treasury pending cancellation or re-issue.

Ends.