Appointment of Non-Executive Director

15 October 2021

XLMedia PLC

("XLMedia" or the "Company" or the "Group")

Appointment of Non-Executive Director

XLMedia (AIM: XLM), a global digital performance publisher, is pleased to announce the appointment of Cédric Boireau as a Non-Executive Director with immediate effect.

Cédric has worked with Premier Investissement for over 9 years originally working in their listed real estate development subsidiary Bassac. In 2017, he co-founded Lagune Holding, an investment advisor and worked closely with Premier Investissement to develop its asset management arm and help it invest in listed companies.

Mr Boireau will be the appointed representative of Premier Investissement, the Company's largest shareholder, bringing significant sector, investor relations and analytical resource to the board.

Cédric will be a member of the audit and risk committee.

Chris Bell, Non-Executive Chair of XLMedia, commented:

"We are delighted to welcome Cédric to the Board of XLMedia, and are looking forward to drawing on his entrepreneurial experience alongside drawing on Premier Investissement's significant market knowhow and resource.

"Today's announcement is further demonstration of the strengthening of the team across the business as we continue to execute our transformation strategy."

The following information is disclosed pursuant to Schedule Two, paragraph (g) of the AIM Rules for Companies:

Cédric Christian Boireau, aged 33, holds or has held in the past 5 years the following directorships or partnerships:

Cédric has no personal interests in the shares of XLMedia, however is an advisor to Premier Investissement SAS, which owns 27.98% of XLMedia's shares (73,478,567 ordinary shares).

There is no other information that is required to be disclosed pursuant to Schedule Two, paragraph (g) of the AIM Rules for Companies.

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Notes:

XLMedia is a global digital performance publisher. Operating across a variety of verticals including online gambling, personal finance, sports and technology, the Group uses proprietary tools and methodologies to identify and target high value clients for platform operators.

XLMedia has a clear transformation strategy, which will enable it to shape the future of the performance publishing industry. The Company has set out a clear strategic agenda under two fundamental priorities:

·    A balanced portfolio of online assets

o  XLMedia seeks to create a balanced portfolio of websites to cover a range of attractive geographies, both stable and high-growth verticals and with greater exposure to regulated markets.  In doing so, the Company will focus particularly on developing presence in North American sports, primarily through targeted acquisition.

·    Branded, content-rich, engaging websites

o  XLMedia will consolidate its online portfolio, concentrating on a much smaller number of publishing assets, and focusing its resources on optimising this core set of premium sites for its chosen markets.  These content-rich, engaging websites, underpinned by intelligent market-leading technology, will seek to build stronger lasting relationships with consumers and enhance monetisation opportunities.